Why Agencies Really Go to SXSW
This story is part of Digiday’s coverage of the SXSW Interactive Festival. Digiday invited an agency executive to share candid thoughts on why SXSW has become so popular with agencies. In coming...
View ArticleThe False Hope of Awards Shows
Agency Exec X writes about real life within advertising agencies. You can ask questions @agencyexecx. It’s the start of silly season. The Art Directors Club kicked off the annual awards orgy last week....
View ArticleAre These Agencies Really The Best Places to Work?
If you follow any of the Twitter feeds of some of the bigger agencies you will be aware that some of them were on LinkedIn’s recently published ‘100 Most in Demand’ companies. For a few days there were...
View ArticleThe 7 media predictions others won’t dare write
We asked Agency Exec X, an anonymous industry veteran, for predictions that others won’t talk about publicly. 1. Clients will continue to advertise on Facebook. Even though video ads will be...
View ArticleInside the Super Bowl Advertising Sham
We are just days away from the Big Event, “El Plato Supremo,” as the guys in the Samsung ad said last year. For the next few days and for a week after the Super Bowl, you won’t be able to avoid the...
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